Our Vision and Strategy


DXB Entertainments aims to become a leading provider of leisure and entertainment offerings and services for customers, spreading fun and excitement throughout the region through amazing family experiences.

At the forefront of the thriving leisure and entertainment industry in the Middle East, we seek to create and manage a portfolio of experiences and assets that deliver long-term shareholder value.


In the short-term, DXB Entertainments’ strategy is to focus on completing the construction of Dubai Parks and Resorts. Once Dubai Parks and Resorts is operational in October 2016, we will shift our focus to operational excellence and delivering additional growth and stable visitor numbers.

In the medium- to longer-term, we aim to further develop DXB Entertainments through a number of initiatives, including:

  • Pursuing additional ventures and opportunities to grow the DXB Entertainments portfolio to grow and diversify the company;
  • The successful construction and opening of Six Flags Dubai at Dubai Parks and Resorts in 2019, the first Six Flags theme park in the Middle East;
  • Ensuring that we make regular and cost-efficient investments in each of our theme park destinations which are designed to maintain the quality and safety of our attractions and to increase visitor numbers, support price increases and drive revenue growth;
  • Potentially expanding each of our theme parks to meet additional demand (the land area within which each park is constructed contains sufficient room to permit such expansion).