Picsolve brings world’s largest photo installation to Dubai Parks and Resorts

Picsolve, the pioneers of digital image capture for the leisure and entertainment industry has implemented one of the world’s largest photography installations to date, with a full range of image capture solutions, across Dubai Parks and Resorts, the Middle East’s largest integrated theme park destination. The entertainment destination includes MOTIONGATE™ Dubai, LEGOLAND® Dubai, LEGOLAND® Waterpark, Bollywood Parks™ Dubai, the multi-themed dining and retail destination Riverland™ Dubai, and Lapita Hotel a Polynesian themed family hotel part of the Marriott Autograph® Collection.

To provide guests with a simple way of validating and accessing their photography packages, Picsolve is integrating its DigiPass technology with the Dubai Parks and Resorts ticketing system provided by VGS (snAPP). This first-time collaboration will create true omni-channel purchase and redemption opportunities for visitors to Dubai Parks and Resorts, by allowing the destination to promote photography solutions across multiple guest touch points, including queue lines, food and beverage areas and park entry. This will make it easier and faster for guests to purchase and enjoy photography entitlements in any of the theme parks.

Guests can now visit Picsolve’s Green Screen Photo Studio and take home a photo souvenir of themselves situated in one of the different themed locations within Riverland™ Dubai, such as the French Village or India Gate. Situated in the heart of Dubai Parks and Resorts, Riverland™ Dubai is an unticketed waterfront retail and dining destination with over 50 outlets, free for all visitors to enjoy. It features a wide range of restaurants and retail shops, coupled with street entertainment, making it the perfect place for families and friends to come together, relax and recharge.

Roaming photographers will be on the ground to capture guest’s moments of their day at Dubai Parks and Resorts, while photo gifts and branded photo books are available at Bollywood Parks™ Dubai, MOTIONGATE™ Dubai and LEGOLAND® Dubai.

Alan Wright, CEO of Picsolve commented: “As the UAE is the fastest growing region in the theme park industry, it was important that our partnership with Dubai Parks and Resorts took into consideration the thriving consumer demand for easy to use digital solutions within parks. By deploying the latest innovations in technology and being part of Dubai Parks and Resorts ticketing eco-system, we are guaranteeing complete guest satisfaction with a fully connected, omni-channel photo and retail experience.”

Stan Pinto Chief Parks Operations Officer of DXB Entertainments PJSC, the owner of Dubai Parks and Resorts said: “As the region’s largest integrated theme park and entertainment destination, the deployment of the latest new technology innovations has been crucial to our company vision. With Picsolve, we were able to collaborate with the best-in-class digital photography partner and ensure all our guests can use the latest tech solutions to remember and cherish their special times spent at Dubai Parks and Resorts.”

Dubai Parks and Resorts is the Middle East’s largest integrated theme park destination comprising three theme parks: Bollywood Parks™ Dubai a first-of-its-kind theme park that will showcase rides and attraction based on some of Bollywood’s biggest blockbusters. MOTIONGATE™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Colombia Pictures and Lionsgate as well as the region’s first LEGOLAND® Park and a LEGOLAND® Water Park. The entire destination is connected by Riverland™ Dubai – a retail and dining destination at the heart of Dubai Parks and Resorts that is free for all to enjoy. Expected to open in late 2019, Six Flags Dubai will be the destination’s fourth theme park and the region’s first Six Flags theme park.

 

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About Picsolve

With over 500 installations across the globe, Picsolve has been pioneering image capture solutions for the leisure and entertainment industry for almost 25 years. As trusted partners in advanced digital technology for brands such as Merlin Entertainment and Dubai Parks and Resorts, Picsolve captures over 250 million amazing moments every year around the world, enabling people to enjoy and share their memories through both digital and print platforms. Picsolve provides an unrivalled guest experience with a flexible and future-proofed approach to collecting and sharing memories, offering a complete turn-key solution to guarantee a smooth running operation.

Dubai Parks and Resorts, owned by DXB Entertainments PJSC, is the Middle East’s largest multi-themed leisure and entertainment destination comprising three separate theme parks: MOTIONGATE™ Dubai the region’s largest Hollywood-inspired theme park featuring immersive rides and attractions based on Hollywood hits; LEGOLAND® Dubai, the first LEGOLAND theme park in the Middle East; and Bollywood Parks™ Dubai, a first-of-its-kind theme park that will showcase rides and attraction based on some of Bollywood’s biggest blockbusters. It will also host the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fourth theme park and the regions first Six Flags themed park.

The entire destination is connected by Riverland™ Dubai – a uniquely themed retail and dining destination at the heart of Dubai Parks and Resorts, and guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection.

Located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports the destination offers over 100 rides and attractions

For more information, go to: www.dubaiparksandresorts.com

 

For further information, please contact:
Lisa Jones / Dina Bajjali
ASDA’A Burson-Marsteller
Email: lisa.jones@bm.com / Dina.bajjali@bm.com
T: +971 4 4507600