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Mohamed Almulla

Chief Executive Officer, DXB Entertainments

Mohamed Almulla was appointed Chief Executive Officer of DXB Entertainments in June 2017. Mohamed brings extensive experience from a wide range of media and entertainment business segments, including radio & TV broadcasting, printing & publishing, digital media, out of home advertising, event management, parks & attractions.

He was previously Chief Executive Officer at the Arab Media Group where he oversaw all operational aspects of the group’s three major business units: Arabian Radio Network, Done Events and Global Village. Since his appointment in 2008, Mohamed steered the group towards market growth through innovation in the entertainment sector and new customer-centric strategies.

Prior to joining the Arab Media Group, Mohamed held several leadership positions within the TECOM Group, including Executive Director of Dubai Media City, where he led the consolidation of the business hub’s international status whilst playing a key role in attracting leading global media brands to the region.

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John Ireland

Chief Financial Officer, DXB Entertainments

John Ireland joined DXB Entertainments as Chief Financial Officer in June 2017. John has experience across a wide range of media, including broadcast, digital, out-of-home, print, event management and recorded music.

He was previously Chief Financial Officer at the Arab Media Group. In his role, he oversees the financial, strategic and legal aspects of the group’s operations, including the Arabian Radio Network, Global Village and Done Events.

John joined Arab Media Group from 21st Century Fox, where he held a number of senior finance positions across the Group’s operations in Europe, Asia and the Middle East, including regional experience as Chief Financial Officer of Rotana Media Group.

John has a Bachelor of Arts Degree in business and management from the University of Exeter, UK and is a qualified chartered accountant, having previously worked for Deloitte in the telecommunications, media and technology sector.

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Chief Projects Officer, DXB Entertainments

In this role, Paul La France is responsible for developing the design and construction plans of the company’s million dollar theme parks.

Paul La France has a successful track record with more than 37 years of experience in worldwide entertainment and hospitality developments; he has led the development of numerous high profile greenfield projects, as well as major expansions and capital improvements to existing and operational facilities globally. His specialties include turnkey project delivery from early concept design to completion and turnover to operational management.

Prior to joining Dubai Parks and Resorts, Paul La France was Vice President of Program Management at SAMSUNG C&T Corporation, Engineering & Construction Group, where he led a multi-disciplinary team responsible for the delivery of major hospitality, retail and entertainment projects in the UAE including theme parks, hotels and shopping malls. His responsibilities also included the installation of roads, bridges and utilities attendant to the projects that he managed.

Earlier, Paul La France worked as Vice President of Project Management for Walt Disney Imagineering on international and US destinations such as Euro Disneyland Paris, Walt Disney Studios Paris, Animal Kingdom in Florida and the Hong Kong Disneyland Resort. Paul La France also was the Vice President of Development for Universal Creative and led the addition of major attractions at Universal Studios’ Hollywood and CityWalk in California and the development of Universal Studios Japan. Paul La France was also the head of the development for Royal Island Resort in the Bahamas.

Paul La France holds a Bachelor’s degree in Civil Engineering from the University of Massachusetts.

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Chief Technical Officer, DXB Entertainments

A key member of the management team, Matthew Priddy is responsible for the design, engineering and production of shows and rides at the company’s multibillion dollar theme parks.

With more than 35 years of experience in prototype, project development and real estate, his expertise includes the creative development of entertainment destination projects with special focus on owners representation, technical integration, design management and organizational leadership.

Prior to joining Dubai Parks & Resorts, Matthew Priddy held Senior Executive positions as Vice President for Hill International’s worldwide Theme Parks and Resorts sector as well as Senior Vice President of Worldwide Production for Walt Disney Imagineering. In this role, he was responsible for design, engineering, manufacturing and overall project management for over US$4 billion in theme parks, resorts and technical development. During his 20-year tenure with Walt Disney, the company experienced a renaissance in the design and delivery of themed entertainment and guest experiences. From ride systems to the use of exotic methods and materials in show production and construction, Priddy led their successful delivery in the United States as well as Asia and Europe.

Earlier, as an entrepreneur, Matthew Priddy delivered numerous high end retail projects as well as products for sale through Wal-Mart and Pet’s Mart. He has also developed patented technologies for the production of single and multi-family homes that significantly reduce cost and build time.

Matthew Priddy holds a bachelor’s degree in Theatrical Technology from the University of California, Los Angeles.

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Stanford Pinto

Chief Parks Operations Officer, DXB Entertainments

As part of his mandate, he is responsible for overseeing the business performance and operations of DXB Entertainments’ multi-million dollar business.

Since the inception of Meraas’s entertainment business, Stanford Pinto has been part of the core management team working closely with unit heads and the Group Chairman to formalise and implement the company’s strategic expansion plans.

With over 20 years of professional experience, Stanford Pinto’s expertise lies in the areas of risk management, corporate governance, internal auditing, as well as process control and design management.

Prior to joining Meraas, Stanford Pinto held senior executive positions in premier accounting firms including Arthur Andersen and Ernst & Young within the business consulting and risk management verticals.

Earlier in his career, Stanford Pinto has also worked with Citibank’s corporate banking division in India, managing the country’s top 20 business houses and multinationals.

Stanford Pinto holds a MBA from Pune University and a bachelor’s degree in Commerce from the University of Mumbai. He is also a Certified Internal Auditor.

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Vinit Danesh Shah

Chief Strategy and Business Development Officer, DXB Entertainments

In this role, Vinit Shah is mandated to drive destination sales and marketing for the company’s mega entertainment theme parks. He is also responsible for strategic planning and management of activities including structuring and processes, third party contracting, supplier relationships, reservations and customer fulfilment.

With more than 15 years of experience in the leisure and hospitality industry, Vinit Shah specializes in the strategic development of entertainment destination projects. His expertise includes leading strategic projects and negotiations, driving commercial decisions, planning the strategic and operational process, business modelling, intellectual property acquisition and feasibility studies amongst others.

Prior to joining Dubai Parks & Resorts Limited, Vinit Shah was Director of Strategic Planning and Business Development at Dubai Properties Group, a member of Dubai Holding. In this capacity, he developed new business plans for the company’s hospitality, retail and residential projects, and contributed to high net-worth land and asset transactions with Emaar, Damac Holdings, and Wasl. As a core member of the Dubai Holding management team, he led negotiation strategies and feasibility studies for the acquisition of various theme park related intellectual properties.

Vinit Shah began his professional career in the US where he worked for over five years in various strategic finance roles with some of the Fortune 500 companies.

Vinit Shah holds an MBA from the Asian Institute of Management in the Philippines, a Strategic Finance certificate from the Vienna University of Economics and Business, and a Master’s in Commerce and Business Management from the University of Mumbai, India.

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Senior Vice President - Retail and Hospitality, DXB Entertainments

Klaus Assmann is responsible for the company’s entire hospitality portfolio and common area retail. He is also mandated to oversee the construction and coordination of plans and programs relating to retail operations within Riverland and provide strategic input to the development of the Lapita Hotel.

Bringing to his role more than 27 years of experience in the hospitality industry across the UAE, Thailand and the United States, Klaus Assmann has led the opening/renovation of more than seven hotel properties. He has also driven company strategies and achieved strong profit generation through monitoring profit channels and cost management while maintaining the highest quality standards.

Prior to joining Dubai Parks and Resorts, Klaus Assmann was General Manager of Sofitel Dubai Downtown. In this role, he was a founding member of the operations team and managed the five-star luxury flagship hotel, as well as the office tower, eight food and beverage outlets, retail space and meeting venues. Klaus Assmann has also completed tenures at the Jumeirah Group in the UAE, Thailand and the United States, Shangri-La Hotels and Resorts in the Philippines, Park Hyatt in Germany and the United States, as well as Nikko Hotel in the United States and the United Kingdom and Holiday Inn in Germany.

Klaus Assmann holds a bachelor’s degree in Hotel Management from the Hotel School, Aachen, Germany.

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David Loiseau

Senior Vice President - Sales and Marketing, DXB Entertainments

David Loiseau is responsible for overseeing the Sales and Marketing at DXB Entertainments. He brings with him over 3 decades of experience as a sales and marketing professional, vastly in the hotel industry, working with global brands like Marriott International, Mandarin Oriental Hotel Groups and the Jumeirah Group.

Previously he held the position of Vice President Sales with Kerzner International, where he was responsible for driving overall sales at the Atlantis the Palm in Dubai along with a team of 70 people across all sales segments, call center and Marine & Waterpark products.

He is a Science Graduate with various leadership certifications from the industry.