Mohamed Almulla was appointed Chief Executive Officer of DXB Entertainments in June 2017. Mohamed brings extensive experience from a wide range of media and entertainment business segments, including radio & TV broadcasting, printing & publishing, digital media, out of home advertising, event management, parks & attractions.
He was previously Chief Executive Officer at the Arab Media Group where he oversaw all operational aspects of the group’s three major business units: Arabian Radio Network, Done Events and Global Village. Since his appointment in 2008, Mohamed steered the group towards market growth through innovation in the entertainment sector and new customer-centric strategies.
Prior to joining the Arab Media Group, Mohamed held several leadership positions within the TECOM Group, including Executive Director of Dubai Media City, where he led the consolidation of the business hub’s international status whilst playing a key role in attracting leading global media brands to the region.
John Ireland joined DXB Entertainments as Chief Financial Officer in June 2017. John has experience across a wide range of media, including broadcast, digital, out-of-home, print, event management and recorded music.
He was previously Chief Financial Officer at the Arab Media Group. In his role, he oversees the financial, strategic and legal aspects of the group’s operations, including the Arabian Radio Network, Global Village and Done Events.
John joined Arab Media Group from 21st Century Fox, where he held a number of senior finance positions across the Group’s operations in Europe, Asia and the Middle East, including regional experience as Chief Financial Officer of Rotana Media Group.
John has a Bachelor of Arts Degree in business and management from the University of Exeter, UK and is a qualified chartered accountant, having previously worked for Deloitte in the telecommunications, media and technology sector.
Hani Soubra joined DXB Entertainments in August 2017 as VP of Marketing. Hani has over 24 years of communication and media experience with expertise in brand positioning, consumer marketing and digital and creative media.
Previously he spent 13 years at BCC World most recently as the Regional Director MENA & Pakistan where he was responsible for the commercial development of the business. His role included positioning the different BBC functions, product and content creation, developing corporate partnerships as well as creative and digital media.
Hani is also a published author and a University Lecturer on media at the Middlesex University, Dubai Campus.
Hani earned his MBA from the University of Strahtclyde and his BA in Economics from the American University of Beirut.
Ahmad Hussain joined DXB Entertainments as General Manager of Theme Parks in August 2017. Ahmad is a seasoned professional within the regional theme park industry with extensive experience in operations and Business Development.
He joined Global Village, the regions premier cultural and family entertainment destination, as Chief Operating Officer in 2013 and was promoted to CEO in 2015, where he was responsible for the successful expansion of the business.
Ahmad is a board member at the International Association of Amusement Parks and Attractions (IAAPA).
Previously he held positions at Emirates Integrated Telecommunications Company (du), the Facilities operation Department of the Engineer’s Office of HH Mohammed Bin Rashid Al Maktoum, ADNOC and as a marine engineer with BP, North Sea.
Ahmad graduated with a Degree in Mechanical Engineering from Northumbria, UK and earned his MSc in Engineering Management from Sunderland University, UK.
Ahmed AlRayyes joined DXB Entertainments as GM of Retail and Hospitality in August 2017. He is a seasoned professional with a long track-record of successfully implementing Commercial Partnerships, Contacts Management, Supply Chain and Strategic Planning in the entertainment, telecom, broadcasting and media sectors.
Prior to joining DXB Entertainments, AlRayyes was Chief Commercial Officer at Global Village, the regions premier cultural and family entertainment destination, where he played an essential role in growing the business. AlRayyes was responsible for managing all commercial and revenue channels, and successfully developed and implemented revenue enhancing strategies, the efficient delivery of partnerships as well as expanding the market opportunity.
Previously, AlRayyes headed the Commercial Sourcing & Procurement department at du - Emirates Integrated Telecommunications Company. AlRayyes’ experience spans over eight years in the telecom company, developing and implementing procurement strategies which support corporate objectives.
Earlier Ahmed worked in the engineering and broadcasting division for Dubai Media Incorporated, the official media organization of the Government of Dubai.
Ahmed AlRayyes holds a BA in Electrical & Computer Engineering.