DXB Entertainments PJSC and Merlin Entertainments Group announce the LEGOLAND® Dubai Hotel

LEGO® themed hotel to open at Dubai Parks and Resorts

The first LEGOLAND® Hotel in the Middle East

DXB Entertainments PJSC (DFM: DXBE) the Dubai-based leisure and entertainment company, and Merlin Entertainments Group, one of the world’s leading theme park and attraction operators, are bringing the first LEGOLAND® Hotel to the Middle East. The ultimate family-fun hotel will open at Dubai Parks and Resorts, the Middle East’s largest integrated theme park destination. The hotel will be located adjacent to the existing LEGOLAND® Dubai theme park.

The first LEGOLAND Hotel in the Middle East and the seventh to open worldwide will completely immerse guests in the creative world of LEGO® as it’s designed to bring children’s imaginations to life. Every room will have LEGO models and theming for guests to continue their LEGOLAND Park adventure into the evening. From the disco elevator to the Castle Play Area, LEGOLAND designers have integrated LEGO storylines for every guest to create a memorable adventure.

A testament to the increasing popularity of Dubai as a family leisure destination, the LEGOLAND Dubai Hotel will be the second hotel at Dubai Parks and Resorts, offering a convenient base for families to stay and enjoy several days’ worth of amazing entertainment, all within walking distance of the Park. LEGOLAND Dubai has more than 40 interactive rides and attractions, and LEGOLAND® Water Park has 20 slides and attractions and is the region’s first water park specially designed for families with children ages 2-12.

The LEGOLAND Dubai Hotel is a 60:40 joint venture between DXB Entertainments PJSC and Merlin Entertainments, and will be operated by Merlin Entertainments once opened. Designed to create unforgettable family moments, the 250-room hotel will have themed rooms to suit all LEGO lovers. It will be built on approximately 300,000 square feet of land earmarked for LEGOLAND expansion as part of the Dubai Parks and Resorts destination.

Raed Kajoor Al Nuaimi, DXB Entertainments’ Chief Executive Officer said: “The addition of a LEGO themed hotel at Dubai Parks and Resorts will bring the total hospitality offering at the destination to over 750 rooms. With more than 100 rides and attractions spread across three theme parks, one water park and Six Flags Dubai opening in 2019, we expect families to spend several days at the destination to enjoy all the amazing experiences we offer. We are very pleased to partner with Merlin Entertainments to deliver a fun-filled and convenient place for families to stay as well as long-term value to our shareholders.”

Chief New Openings Officer at Merlin Entertainments John Jakobsen, commented: “Themed accommodation is an increasingly important part of the holiday and short-break visit, and we’re delighted to continue our partnership with DXB with the development of this hotel – the first of its kind in the Middle East region, which will allow families and children to continue their amazing LEGOLAND experience after the Park closes.”

Dubai Parks and Resorts comprises three theme parks: Bollywood Parks™ Dubai – a first-of-its-kind theme park showcasing rides and attractions based on some of Bollywood’s biggest blockbusters; MOTIONGATE™ Dubai – a unique theme park with rides and attractions showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Columbia Pictures and Lionsgate; and the region’s first LEGOLAND® Park and LEGOLAND® Water Park. The entire destination is connected by Riverland™ Dubai – a retail and dining destination at the heart of Dubai Parks and Resorts that is free for all to enjoy, and guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph® Collection. Expected to open in late 2019, Six Flags Dubai will be the destination’s fourth theme park and the region’s first Six Flags theme park.

 

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About DXB Entertainments PJSC

DXB Entertainments PJSC is a Dubai headquartered leisure and entertainment company traded on the Dubai Financial Market (DFM) under the trading symbol DXBE. As of the 31 December 2016 it had a market cap of AED 10.4 billion.

DXB Entertainments was listed on the DFM in December 2014 originally as Dubai Parks and Resorts PJSC. DXB Entertainments owns the Dubai Parks and Resorts destination which consists of 4 theme parks (Six Flags Dubai opening in 2019) and 1 water park all at the same location. The large-scale AED 13.2 billion development is spread across 30.6 million square feet of land with 6.7 million ticketed visits expected in 2017, the first full year of operation.

For more information go to: www.dxbentertainments.com

About Dubai Parks and Resort

Dubai Parks and Resort, owned by DXB Entertainments PJSC, is the Middle East’s largest multi-themed leisure and entertainment destination comprising three separate theme parks: MOTIONGATE™ Dubai the region’s largest Hollywood-inspired theme park featuring immersive rides and attractions based on Hollywood hits; LEGOLAND® Dubai, the first LEGOLAND theme park in the Middle East; and Bollywood Parks™ Dubai, a first-of-its-kind theme park that will showcase rides and attraction based on some of Bollywood’s biggest blockbusters. It will also host the LEGOLAND® Water Park; the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fourth theme park and the regions first Six Flags themed park.

The entire destination is connected by Riverland™ Dubai – a uniquely themed retail and dining destination at the heart of Dubai Parks and Resorts, and guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection.

Located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports the destination offers over 100 rides and attractions

For more information, go to: www.dubaiparksandresorts.com

Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates over 100 attractions, 13 hotels and 5 holiday villages in 24 countries and across 4 continents. The company aims to deliver memorable experiences to its more than 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its c.27,000 employees (peak season).

Visit www.merlinentertainments.biz for more information.

For further information please contact:

Sameh Hamtini / Dina Bajjali

ASDA’A Burson-Marsteller
Email: sameh.hamtini@bm.com / Dina.bajjali@bm.com
T: +971 4 4507600