At a Glance

Who we are

ACHIEVING THE IMPOSSIBLE THROUGH AMBITION

A historic perspective

LAYING THE FOUNDATIONS
FOR THE NEXT STAGE OF TRANSFORMATION

CEO’s Statement

A NEW ERA FOR THEME PARKS, A KEY MILESTONE FOR DXB ENTERTAINMENTS

Key Achievements of 2016

THE VISION
BECOMES REALITY

A Tour of Dubai
Parks and Resorts

AMAZING
EXPERIENCE

About Us

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DXB Entertainments PJSC (previously Dubai Parks and Resorts PJSC) is a Dubai-based provider of leisure and entertainment destinations and experiences. The Company is traded on the Dubai Financial Market (DFM) under the trading symbol DXBE.

We bring together a diverse portfolio of world-class brands to offer pioneering entertainment in the areas of theme parks, retail and hospitality as well as leisure attractions.

At a Glance

ACHIEVING
THE IMPOSSIBLE

Who we are

During the year, the Company renamed itself DXB Entertainments PJSC to reflect its ambition and growing focus on the wider leisure and entertainment industry.

With its dynamism, energy and world-class destination status, Dubai is the inspiration behind the DXB Entertainments name. Together, we are synonymous with ambition and achieving the impossible. DXB (Dreams without Boundaries) seeks to redefine entertainment in the region with its own special brand of fun and excitement.

AED 10.4 billion market cap

DXB Entertainments PJSC is listed on the Dubai Financial Market and has a market cap of AED 10.4 billion as at 31 December 2016.

AED 8 billion equity

AED 6.3 billion through an IPO in 2014, and AED 1.7 billion through a rights issue in 2016.

AED 5.2 billion financing

AED 4.2 billion through a
financing facility for Phase I for DPR, and an additional AED 1 billion for Phase II.

THROUGH AMBITION

DXB Entertainments aims to become a leading provider of leisure and entertainment offerings and services for customers, spreading fun and excitement throughout the region through amazing family experiences.

At the forefront of the thriving leisure and entertainment industry in the Middle East, we seek to create and manage a portfolio of experiences and assets that deliver long-term shareholder value.

CEO’s Statement

A NEW ERA FOR
THEME PARKS,
A KEY MILESTONE FOR
DXB ENTERTAINMENTS

We believe we have created something that is unique to the country, while
simultaneously supporting Dubai’s aim to give something to the world.

Employees

More than 3,000 employees from 88 different nationalities and multi-cultural backgrounds make up the DXB Entertainments Family.

Six Flags rights issue

Raised AED 1.68 billion through
a rights issue to finance DPR’s fourth theme park, Six Flags Dubai.

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Financial Landmarks

COMMITTED
TO DELIVERING
SHAREHOLDER

Operational period 31 October 2016 – 31 December 2016

Total revenue

Theme park revenue

Visits

Theme park revenue per visitor

VALUE OVER
THE LONG TERM

For the year ended 31 December 2016

Total project cost

Total revenue

Loss for the year

Financing

Total assets

Key Achievements of 2016

THE VISION
BECOMES

Rebranding Dubai Parks
and Resorts

The Company’s shareholders approve the name change at the June 2016 General Assembly.

Six Flags rights issue success

Our shareholders approve an increase in the share capital
of the Company by AED 1.68 billion, primarily to finance Six Flags Dubai.

Grand opening

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, officially inaugurates DPR.

A multi-cultural
melting pot

More than 3,000 employees – nearly 10 percent of them UAE nationals.

Six Flags construction
underway

Construction starts on the AED 2.6 billion Six Flags Dubai, the first Six Flags branded theme park in the region.

Environmentally-friendly

We recycled nearly 20,000 kg of plastic, cartons, paper and cans.

REALITY

Leveraging our expertise

A MOU with Meraas to bring DXBE’s expertise to some of their key projects, including the Dubai Arena, heralds our strategy to create long-term shareholder value by offering operational and project management experience to select companies.

Leasing efforts at
Riverland™ Dubai

As at 31 December 2016, we had signed 51 lease proposals of a total 57 units available. This accounts for 84 percent of the Gross Leasable Area of 234,000 square feet.

From construction to operations

DXB Entertainments achieves a key milestone as we complete the transition from constructors to theme park operators.

A growing family

A global manpower push results
in 10 recruitment drives across Europe, the USA, Russia and Eastern Europe, Africa and
Arab countries.

The DXB Entertainments Family

A WORKFORCE
THAT STANDS OUT

FROM THE CROWD

Our talent is the most important asset of the Company. They are our brand-ambassadors, and it is only through over 3,000 multi-cultural employees, with the right talents and service mind to service our customers, stakeholders and shareholders, that we can continue to grow within the leisure and entertainment industry.

Download The DXB Entertainments Family

Employer of choice

Getting our cultural and personnel mix right is key to creating a memorable experience for visitors.

Emiratisation remains a core part of our recruitment strategy, so we keep looking for more nationals to add to our growing talent pool.

Market Overview

DUBAI’S CORE
STRENGTHS
REMAIN

Like many leisure-focused sectors, we are subject to market conditions beyond our control. Recent years have seen a fall in the value of the dollar, a weakening rouble, a sharp decline in the oil price, and uncertainty created by Brexit.

But while many of these factors have had an impact, other forces are coming into play to lessen the effect. Chief among these are Dubai itself, the completion of DPR and the expected growth of the global leisure industry.

More than three billion people are a four-hour flight or less to Dubai, the world’s fourth most-visited city. DPR is well positioned to benefit as it takes it place alongside some of Dubai’s many other world-class tourist attractions.

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Total visitors Jan-Dec 2016

Visitors in 2016 from top 10 source markets (’000 visitors)

Source: Department of Tourism and Commerce Marketing (DTCM)

Source of visitors by region (% in Jan-Dec 2016)

Financial Review

GROUNDS
FOR CAUTIOUS
OPTIMISM

Increase in share capital

Our shareholders approved an increase in share capital by AED 1.68 billion to finance Six Flags Dubai, DPR’s fourth theme park. We raised AED 2.67 billion through debt and equity funding, of which AED 1.68 billion was raised via a rights issue that was 1.25 times oversubscribed.

Total assets

At the end of 2016, our total assets were AED 12.8 billion: AED 10.3 billion is held in property and equipment, investment properties, inventories, advances, and other receivables.

Total equity

After the rights issue, our total equity was AED 8 billion and our total debt facilities AED 5.2 billion, bringing the total estimated cost of Phase I and II of DPR to AED 13.2 billion.

Delivering Dubai Parks and Resorts within the AED 10.5 billion projected budget on time has been our overarching goal since we started this complex project. It was a challenging goal and 2016 put the organisation to the test with shifting timelines, overlapping delivery schedules, and a move from construction into operations.

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Total revenue

Theme park revenue

Theme park revenue

According to our projections, theme park revenue will account for the majority of our revenues. In 2016, 85 percent (AED 63.4 million) of our total AED 74.5 million revenue came from the theme parks.

Operational Review

TOWARDS FULL
OPERATIONAL
STATUS

Six Flags Dubai

As Phase I of the construction project was nearing completion, we started construction of the AED 2.6 billion Six Flags Dubai, the first Six Flags branded theme park in the region, which will open in late 2019.

Official theme song

In August we launched our official theme song, ‘All the Wonders of the Universe’, composed by the legendary Academy Award winner Alan Menken, an American film composer and pianist.

The timely completion of the region’s first integrated theme park destination was our primary focus for the first nine months of 2016. Aside from the demanding task of managing over 40 contractors, thousands of workers, and rides being delivered from across the globe, the Company began its transformation from developer to operator as we geared up for DPR’s Grand Opening in the final months of the year.

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With over 400 performers on our stages, and the successful Jaan-e-Jigar show at the Rajmahal Theatre in Bollywood Parks™ Dubai, we will keep adding shows to keep our visitors entertained.

In collaboration with Etisalat, the DPR App is planned to create an interactive guest experience and enhance the country’s Internet of Things (IoT) ecosystem, in support of Dubai’s ‘smart city’ vision.

To celebrate the 45th UAE National Day, we offered tickets priced to match the anniversary year – 4,500 tickets at AED 45 per park for the 3-day weekend sold out in 2 hours.

Strategic Review

TRANSFORMING
THE LEISURE
LANDSCAPE

DXB Entertainments is a leisure and entertainments company focused on redefining the entertainment offering in the region. Our strap-line ‘Dreams Without Boundaries’ underscores our ambition to become a global entertainment provider, while the DXB acronym is the Company’s acknowledgment of its roots in giving the world a flavour of Dubai.

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A Tour of Dubai Parks and Resorts

AMAZING
EXPERIENCE

My family can’t wait to experience the excitement of Dubai Parks and Resorts, as we set off on our first trip to the city’s only multi-park, multi-themed leisure and entertainment resort.

Our two-day trip is going to cover six uniquely different experiences, all within walking distance of each other.

We will see some extraordinary sights, such as the new kilometre-long river in Riverland™ Dubai, the resort’s retail and dining destination. We’ll spend a night at the newly opened Lapita™ Hotel, enjoying its Polynesian theme, so we can be up bright and early for day two.